What makes your company live ? Your customers ! They are the ones who make your business work and allow you to grow. Therefore, customer service is an important pillar of your business.
How important is customer service ?
Customer service is a service that takes care of customers during the entire sales process and even afterwards. Consumers expect this kind of service to be always available and ready to respond to their problems.
Your goal as a company is to attract and retain new customers. The importance of customer service lies in supporting them to optimize your relationships. The best press a company can get is from a satisfied customer ! They will talk about it and praise your company. A customer who has a good experience with a brand will be loyal to it.
A satisfied customer is the best ambassador for your brand. According to an American Express study, 70% of consumers spend more money on purchases from a company that offers good customer service.
The Customer Experience
In the age of experience, consumers want to feel confident at the time of purchase and even afterwards in case of a problem. Consumer 4.0, as it is called, will not hesitate to go to the competition if they are not taken care of as they feel they deserve.
Offering effective customer care requires 4 key points : empathy, honesty, human care and personalization. The objective is to feel close to the customer and to anticipate their needs.
Moreover, a brand that knows how to take care of an unhappy customer will get a lot of positive results because it will prove its professionalism, establish its credibility and show its ability to meet all expectations.
In fact, don’t neglect good customer service and provide a personalized and authentic experience that reflects your company and your values to consumers. There is no magic formula for perfect customer service, but strive to meet your customers’ expectations !
At KODDRoom, we work with you during and after your brand launch to ensure a quality result. To increase your visibility, our influence studio accompanies you for the launch of your brand or product, your events (webinars, masterclasses, pop up stores, trade shows) and retail sourcing (online and physical).