Social media are essential for companies that want to have an online presence. Building a strategy for social media is then essential. We offer you some tips to get closer to your goals.
Define your goals
If you want to establish a communication strategy on social networks, you must first establish a strategy plan and define your overall objective. This will allow you to have an overview of all the steps you need to put in place.
Choose the communication channels that suit you
In order to know on which social network you want to communicate, it is necessary to know the drawbacks and constraints of each. This will allow you to define what type of content you can share, your potential target and the best time to publish.
Set your Social Networks budget
It is essential to be clear in your objectives in order to know the profitability of your actions. Your budget must include the actions you intend to take, the advertising, the content to produce, the partnerships, etc. All human and material resources must be accounted for in your budget.
Integrate storytelling into your content creation
It is essential to establish an editorial line for each social network. You can also integrate an entertainment axis within your editorial line. This way, you will know what type of content to share on the different channels.
Set an editorial schedule for each social network
In order to invade the digital space, it is necessary to plan the moments of diffusion and sharing. Setting a schedule will allow you to ensure these content shares and therefore be more visible on social networks.
Introduce influence marketing in your strategy
You need to boost your content via social ads like influencer marketing. This will maximize your chances of reaching your goals. Think about defining in advance objectives for each of them but also a budget to avoid bad surprises.
Evaluate your results and performance
Track your KPI’s and your short term objectives in order to re-evaluate your strategy. Improve your weak points according to the results obtained. This will allow you to have better results.