Over the last few years, influencer marketing has become very popular and appreciated by brands. Indeed, they are much more dedicated to this marketing approach that allows them to have a better visibility.
Influencer marketing consists of a relationship between a company and an influencer, who must promote the company’s products through its social networks. Thus, we offer you some advice on how to collaborate with an influencer.
The choice of the influencer
Before embarking on an influencer campaign, choosing the right influencer profile is essential. Choose an influencer based on the platform you want to increase your visibility on, whether it’s on Instagram, TikTok or via a blog. Consider going for the rising stars and make sure what the influencer is asking for fits your budget.
Connect with agents and publicists
In order to connect with influencers, you can subscribe to platforms that connect public figures and businesses, such as Reech. These platforms will allow you to find the celebrity’s agent but also the contact of a publicist.
Be careful with your image
Avoid spamming agents and influencers with messages and phone calls. Your brand’s image may be devalued. To get multiple influencers to promote your brand, don’t hesitate to give up some of the company’s equity.
Customize your products to each influencer
The products you send to influencers should be customized to match each of their personalities. To increase the chances that they will be interested in your products, make the packaging unique to each influencer and don’t forget to include a small card thanking the influencer: they will be more likely to tell their followers about your products.
Support the causes you care about
Partner with influencers who support a cause that matches the brand’s message. If you show the public that you are socially involved, your company’s credibility and brand awareness will increase.